iAgent Branding

iAgent is the brain-child of Christchurch company “The Sitting Room” who created the product to provide real-estate agents with a new way to market properties. The web-based application creates slideshows accompanied by audio to showcase vendor’s houses. Simon became involved when iAgent was about to go public, and needed a logo and brand identity to make their mark.

First impressions count, and this new company were eager to make a good one. Simon worked closely with the company directors to determine what sort of a look they wanted, and who their target audience were. Based on these ideas he produced a range of conceptual logos. The ‘key’ idea was chosen and Simon developed this into a range of print media including business cards, A4 and A5 flyers.

Business Cards Front and Back:

A4 Sales Flyer Front and Back:

Discarded Logo Concepts: