“The Sale” Flyer for Bivouac Outdoor

Bivouac Outdoor is a leading outdoor equipment and clothing retailer. Selling in nine stores around New Zealand and online to the international community; the brand works hard to maintain its leading edge market position. During November of 2009 the biggest sale in the history of Bivouac Outdoor was to be held and some seriously slick graphic design was required.

Simon was contracted to produce flyers, banners, and posters to advertise “The Sale”. He began by choosing imagery to use as the starting point for design. He settled on a photograph he’d taken of Lake Heron that he felt was a great fit with the existing Bivouac Outdoor branding and ethos.

The intricate design details of “The Sale” flyer were completed next. Simon’s design was clean and fresh, with priority being given to clear presentation of products. He clear-cut and placed all product images alongside the relevant product information and pricing. This process involved close consultation with the Marketing Manager due to sale items being substituted replaced or removed from the flyer until several days before print.

Following the design of the flyer, A4 size posters and large banners of up to two metres in width were created for shop-front advertising. Simon prepared the files for print, and delivered the goods to Bivouac Outdoor for distribution.

Single Fold Sale Flyer Front and Back:

Bivouac Sale Flyer Front

Single Fold Sale Flyer Inside Left and Right:

Bivouac Sale Flyer Back

Photograph used as background – Lake Heron:

Background Photograph - Lake Heron