PXL - Simon Waterhouse » Graphic Design

Branding for Cam Findlay Consulting

Simon Waterhouse — Tue, 15 Feb 2011 23:26:52 +0000

Old work colleague and friend from Rock Star Recipes, Cam Findlay, is now part time free lancing as a web/IT consultant. He’s a clever cookie when it comes to all things web programming. Cam is speaking at a Silverstripe meetup in Wellington and needed some business cards asap. Here’s what we came up with!

Bivouac Sale Flyer – February 2011

Simon Waterhouse — Tue, 15 Feb 2011 03:16:26 +0000

I recently completed the graphic design for the sale flyer and associated newspaper advertising for the Bivouac Summer Sale. Bivouac is a nationwide outdoor clothing and equipment retailer. I also supplied the background image, which features my partner Dani, and was shot in 2007 at Wharariki Beach, near Collingwood, Golden Bay. The brochure is A4 folded to DLE, with the middle of the front page becoming the front of the folded DLE Flyer.

Christ’s College DC-3 Advertisment

Simon Waterhouse — Wed, 06 Oct 2010 00:53:33 +0000

You wouldn’t normally be able to walk off the street into a restricted Air New Zealand hanger, so just getting access to do this photoshoot was half the work. The Southern DC3 Charitable Trust own and operate an original 1947 DC3, which is now based out of Christchurch. Christ’s college have an association with the Trust and wanted to create some imagery for advertising that related to the long history of the school in Canterbury. Enter 12 Christ’s College students of varying ages, an historic aeroplane, a photographer and assistant and this is what you get!

(Click on any image to view larger)

More images inside…

I was fortunate enough to also be asked to design the advertising, which is featured in the current (October) issue of Kia Ora Magazine (Air New Zealand in-flight mag), and also a coming issue of North & South Magazine. The photos came out great, and Christ’s College was so pleased with them, they’ve extended their use into other avenues of advertising and publicity.

Photoshop Green Screen Masking Technique – Preview

Simon Waterhouse — Sun, 02 May 2010 21:57:48 +0000

Using a green screen for photography is something that’s been whirring around in my mind for a while – I figured that by using the same technique used in film and television, I could probably save time and energy making masks, and perhaps even make it easier to clip out difficult objects, like a persons hair. Clear cutting and masking can be a consuming task at the best of times!

I was contracted to create an image for a client that would benefit from using a technique like this, so the night before the shoot, I set up a trial run down at the studio to see how it would work.

I’m going to write up a full tutorial about using a green screen to create accurate masks in Photoshop – but in the meantime, have a look at the trial run below. The models are Lee and myself!

Here’s a composite image that I put together – Left to right: Me, Lee, Me, Lee:

Heres a shot of one of the RAW files, showing the green screen and some of the lights:

Dave Wallace Photoshoot

Simon Waterhouse — Sat, 27 Mar 2010 01:23:40 +0000

Colleague and friend Logan McMillan is a local director/film maker who contacted me about a music video he was producing for musician Dave Wallace. Dave needed some photographic material to help promote his new single “Broken”, which Logan was directing the music video for. I agreed to show up the day they were filming and shoot some images with Dave, when he was free from his film-star duties.

Logan had discovered an amazing abandoned warehouse to use, right in the middle of Christchurch. This was to be our film and photography studio. Before shooting, Dave and I had a quick chat about what it was he wanted – he was very clear about his purpose and was very switched on about marketing. Once we were both on the same page, creating images to fit his needs was fairly easy.

The single “Broken” is a pretty dark piece of music about a guy who’s been put through the wringer. Working with this theme, I used a really simple lighting setup to create moody, shadowy images.

In addition to providing photographs, I was also asked to work on the graphic design for the CD single as well. It was great having the photography/graphic design combo on this job!

Have a look at the photos below and check out Dave’s Website too. Special thanks to all involved:

Photography and Graphic Design: Simon Waterhouse
Original logo for album artwork: Sarah Kay
Makeup/Styling: Lucy Harvey
Wardrobe: Amy Parsons-King
Production Manager on Set: Belinda Davie (Grid City)
Producer: Katie O’Brien (Grid City)
Art Dept: Bryce Holtshousen
Video director/DOP: Logan McMillan (Gorilla Pictures)
and of course the Model: Dave Wallace

Here’s what we came up with!

Click here to see more pictures and read the rest of this post…

Broken CD Single Cover:

Back and Front of CD insert sleeve:

Inside of CD sleeve showing lyrics and thank-you page: