17July

Hot Flow Yoga

Posted by Simon Waterhouse

Hot Flow Yoga is a Christchurch based yoga studio offering a wide range of yoga classes in various yoga styles, they commissioned PXL to capture creative environmental portraits of their instructors. They wanted images that enhanced their existing brand to use in web and print materials. Specifically, they requested images that showcased their city location well, and had an urban flavour to them. Simon Waterhouse of PXL spent half a day in Hagley Park and at the Christchurch Art Gallery capturing images. Ambient lighting and reflectors were used in the park to keep lighting soft and natural, whilst flash lighting was used outside the Art Gallery to complement the strong lines of the building and produce slightly more ‘edgy’ images.